Google Analytics
The Google Analytics connector imports GA4 property data — sessions, users, conversions, and engagement metrics. This gives Apex visibility into your overall website traffic alongside ad platform and CRM data.
Authentication
Google Analytics uses the same Google OAuth flow as Google Ads, but requests the analytics.readonly scope.
Click Connect on the Sensors page
Find the Google Analytics card and click Connect. You'll be redirected to Google's consent screen.
Authorize analytics access
Grant Apex permission to view your Google Analytics data. This is read-only — Apex never modifies your analytics configuration.
Select your property
Apex lists all GA4 properties across your accounts. Select the property that matches your website.
Tip
If you already connected Google Ads, you may be able to reuse the same Google account. However, the Analytics connector requires a separate authorization because it uses a different scope.
Data Synced
Each sync uses the GA4 Data API to pull these dimensions and metrics:
| Metric | Description |
|---|---|
| Sessions | Total sessions in the date range |
| Active Users | Unique users who engaged with your site |
| Conversions | GA4 conversion events (key events) |
| Bounce Rate | Percentage of single-page sessions |
| Engaged Sessions | Sessions that lasted 10+ seconds, had a conversion, or had 2+ pageviews |
Data is broken down by date, sessionSource, and sessionMedium, enabling source-level analysis.
Configuration
| Parameter | Type | Description |
|---|---|---|
accountIdrequired | string | GA4 Property ID (numeric). Selected during setup from the property list. |
dateRange | object | Custom date range for syncs. Default: last 30 days. |
How Apex Uses This Data
- Traffic context — Understand total site traffic to put experiment and conversion data in perspective
- Source attribution — Session source and medium data helps identify which organic and referral channels drive engaged visitors
- Engagement signals — Bounce rate and engaged sessions help qualify traffic quality beyond raw visitor counts
- Cross-channel view — Combined with ad platform data, you see the full picture: paid, organic, referral, and direct traffic side by side
Troubleshooting
| Issue | Cause | Fix |
|---|---|---|
| No properties listed | Account lacks GA4 properties | Ensure you have at least one GA4 property (Universal Analytics is not supported) |
| "Permission denied" on sync | GA4 property access revoked | Re-authorize the connector from the Sensors page |
| Zero sessions reported | Wrong property selected | Verify the Property ID matches your website in GA4 Admin |
Next Steps
- Connect Google Ads to pair traffic data with ad spend
- View your dashboard to see analytics data in context