Marketplace

Balance supply and demand growth without burning capital.

Marketplace teams optimize each side independently and hope the ratio works out. Apex connects acquisition cost to unit economics on both sides — so every experiment measures sustainable growth.

Free forever · No credit card required

The Problem

Marketplaces have unique growth challenges.

Supply and demand growth are measured separately

Marketing optimizes buyer acquisition. Ops handles supply. Nobody measures the ratio or its impact on unit economics.

Apex tracks supply/demand balance as a weighted metric. Experiments evaluate both sides.

Take rate changes are gut decisions

Adjusting pricing affects both supply retention and demand conversion. You have no framework to test pricing safely.

Run controlled pricing experiments with guardrails. Measure impact on both sides.

Growth incentives cannibalize unit economics

Subsidies drive volume but nobody tracks when they become profitable. You’re buying growth you can’t sustain.

Track subsidy cost against long-term unit economics. See the crossover point before it’s too late.

Key sensors

Google Ads

Stripe

Google Analytics 4

Key metric: Weighted unit economics per channel

How It Works

Three steps to sustainable marketplace growth.

Connect your payment and ad platforms

Stripe for revenue signals, ad platforms for acquisition cost. Apex normalizes everything into a unified event stream.

Score by weighted unit economics

Apex evaluates conversions by their contribution to sustainable marketplace economics — not just transaction volume.

Run experiments that measure both sides

Every experiment evaluates impact on supply, demand, and unit economics simultaneously. No more one-sided optimization.

Start building your growth intelligence.

Free forever. Connect your stack and start compounding what your marketplace learns.